It’s no big secret, I don’t watch [live, if any] Television — I haven’t done so for 3 nearly 4 years now, it’s an inefficient use of what very little spare time I have.  When I want to wind down (or wind up), it needs to be short, sharp and on my schedule.    ….but then again, I don’t listen to the radio either, or read printed newspapers.  Instead I prefer a web browser and podcasts. 

I do struggle with mainstream media; it’s like persisting with bad coffee, after a while it’s just easier to go without it.  Alas I’m getting off topic.

I was reading a post  on Seth’s Blog, and the following snippet really hit home with me:

TV is over. If people are interested, they’ll watch. On their time (or their boss’s time). They’ll watch online, and spread the idea. You can’t email a TV commercial to a friend, but you can definitely spread a YouTube video. The cycle of ads got shorter and shorter, and the most important ads were made for the web, not for TV. Your challenge isn’t to scrape up enough money to buy TV time. Your challenge is to make video interesting enough that we’ll choose to watch it and choose to share it.

Uh-huh, I agree Seth, you nailed it nicely buddy.  The media tide is turning, exciting times ahead!